July's count is 4,705, up 185 in a year. Bridlington South stands at 5.9% and Beverley Rural at 1.0%, yet Beverley's wards rose most since January.

There were 4,705 people claiming unemployment-related benefits in the East Riding of Yorkshire in July, 2.3% of everyone aged 16 to 64. That is 185 more than a year earlier, a rise of 4.1%.

The UK rose 1.3% over the same year. The district’s increase is roughly three times the national one, off a much lower base.

That single district figure hides almost everything that matters. The East Riding runs from Hull’s edge at Cottingham to the North Sea at Withernsea, and the gap between its wards is close to six to one.

Where the rate is highest, and lowest

Bridlington South is the district’s highest ward at 5.9%, with 500 claimants. Beverley Rural is the lowest at 1.0%, with 90. Against all 6,807 English wards, Bridlington South ranks 770th highest and Beverley Rural 6,642nd, so both ends of this district sit near the ends of the national range.

Bar chart of claimant rates in East Riding wards, July 2026: Bridlington South 5.9 per cent, Goole South 4.9, Bridlington Central and Old Town 4.4, South East Holderness 3.6, Minster and Woodmansey 2.9, North Holderness 2.9, down to South Hunsley 1.1 and Beverley Rural 1.0, against a district average of 2.3 per cent.
Claimants as a share of residents aged 16 to 64, July 2026. The district's nine highest wards and its three lowest. Graphic by East Riding Today.

The pattern is not town against countryside. It is a split inside the towns themselves:

  • Bridlington South 5.9%, Bridlington North 2.7%. The rate more than doubles across one seaside town.
  • Goole South 4.9%, Goole North 2.4%. The same, almost exactly, across the port.
  • Hessle 2.4%, South Hunsley 1.1%. Two neighbouring stretches of the Humber bank. South Hunsley covers Swanland and the villages west of Hessle.
  • Minster and Woodmansey 2.9%, St Mary’s 1.7%. Beverley’s own two urban wards.

Beverley Rural, the lowest in the district, covers Walkington, Bishop Burton, Leconfield and Leven, according to postcodes.io ward lookups. South East Holderness, fourth highest at 3.6%, covers Withernsea.

Every ward, ranked

Counts are rounded to the nearest five, which is why the wards add to 4,715 rather than the district’s 4,705. The final column is the change since January 2026, the first month for which ward figures exist in this series.

Ward Claimants Rate Change since January
Bridlington South 500 5.9% -105
Goole South 360 4.9% +10
Bridlington Central and Old Town 265 4.4% -5
South East Holderness 285 3.6% -60
Minster and Woodmansey 320 2.9% +55
North Holderness 160 2.9% +10
Bridlington North 160 2.7% +5
Cottingham South 155 2.7% 0
Goole North 165 2.4% -5
Hessle 245 2.4% +35
Cottingham North 110 2.2% +10
Howden 85 2.2% +15
South West Holderness 165 2.1% -15
Tranby 130 2.1% -10
Driffield and Rural 185 2.0% -5
East Wolds and Coastal 140 1.7% -10
St Mary’s 160 1.7% +10
Mid Holderness 125 1.6% +5
Snaith, Airmyn, Rawcliffe and Marshland 100 1.6% +10
Willerby and Kirk Ella 125 1.6% 0
Pocklington Provincial 180 1.5% 0
Wolds Weighton 155 1.5% +25
Howdenshire 140 1.4% -15
Dale 140 1.3% +20
South Hunsley 70 1.1% 0
Beverley Rural 90 1.0% -15

The direction of travel has flipped

Read that last column and the expected story turns over. Since January the claimant count has fallen fastest in the district’s hardest-pressed places and risen fastest in its most comfortable one.

  • Bridlington South is down 105, the largest fall of any ward, from 605 in January.
  • South East Holderness, covering Withernsea, is down 60.
  • Minster and Woodmansey is up 55, the largest rise of any ward. It is a Beverley ward.
  • Hessle is up 35, and Wolds Weighton, covering Market Weighton, is up 25.

Bridlington South remains far and away the highest ward, and one improving half-year does not undo that. But the places adding claimants this year are Beverley, Hessle and the market towns, not the coast.

Across the district as a whole the six months have been broadly flat. The count peaked at 4,940 in March, fell to 4,605 in June, then rose again to 4,705 in July.

Two thirds of the annual rise is under-25s

The 185 extra claimants since July 2025 are not spread across the age range. Nearly all of the increase sits in one band.

  • Aged 18 to 24: 980, up 120 on the year, a rise of 14%.
  • Aged 40 to 44: 535, up 50.
  • Aged 65 and over: 125, up 35.
  • Aged 35 to 39: 505, down 35, the largest fall of any band.

So 120 of the 185 additional claimants, about two thirds, are aged 18 to 24. That group now makes up one claimant in five in the district. The UK’s under-25 claimant count rose 9.7% over the same year, and Yorkshire and the Humber’s rose 8.5%, so the East Riding’s 14% is well ahead of both. Among the region’s 15 councils, only Barnsley and York rose faster, and Wakefield’s rise was all but identical to ours.

How the district compares

The East Riding remains a low-claimant area by regional standards.

  • East Riding of Yorkshire: 2.3%
  • Yorkshire and the Humber: 4.1%
  • United Kingdom: 3.9%
  • Kingston upon Hull: 5.1%

Hull is the sharper comparison, because the district wraps around it. Over the year Hull’s count fell by 595 to 9,095, a drop of 6.1% and the steepest fall of any council in Yorkshire and the Humber. The East Riding rose. The city and the county it sits inside moved in opposite directions.

What it means for you

The claimant count is not the unemployment rate. It counts people claiming Universal Credit who are required to look for work, plus the remaining Jobseeker’s Allowance claimants. Someone working part time on a low wage can be in it; someone out of work but not claiming is not. It is published monthly, five weeks after the count date, which makes it the fastest local labour market indicator there is.

Three things to take from this month’s figures:

  • If you live in Bridlington or Withernsea, the local picture has genuinely improved since the winter, even though the rates there remain the highest in the district.
  • If you are 18 to 24 and looking for work, the competition has grown. The number of claimants your age is up 14% in a year, and up from 860 to 980 in absolute terms.
  • The wards at the two ends of this table are also the two ends of the district’s housing market. Our East Riding house prices page gives the typical sale price in each of the nine towns.

Sources: ONS claimant count via nomis, dataset NM_162_1, July 2026 release, for the East Riding of Yorkshire, its 26 wards, Yorkshire and the Humber, the United Kingdom and comparator councils. Ward geography checked against postcodes.io.